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eHealth Technologies Scores a Surprise Touchdown with its Inaugural Crucial Catch Campaign – and is Recognized by American Cancer Society

The company raised $3,400 in one week and generated countless conversations surrounding cancer awareness.

Note to editors: high resolution photos available.

ROCHESTER, NY (November 8, 2021) – eHealth Technologies received recognition from the American Cancer Society on Friday, November 5, for raising funds and awareness for early detection cancer screening. The provider of medical record retrieval, health information indexing, and HIE-based image exchange sharing services kicked off an internal campaign in support of the American Cancer Society’s “Crucial Catch” initiative with the NFL.

The “Crucial Catch” program aims to fight cancer through early detection and risk reduction. “Treating screenings as a top priority is vital to having a fighting chance for longer term survival. We thought we could harness the exposure generated by the American Cancer Society and the NFL to amplify this message internally,” said CEO Jeff Markin. “It worked, and we learned many of our employees have been impacted by cancer. It’s been heartwarming to hear their stories and know that we are doing something positive, in addition to our day-to-day work supporting clinical teams at hospitals around the country,” he adds.

“One in three people will be diagnosed with cancer in their lifetime,” noted Matt Kozlovac, American Cancer Society Director of Regional Corporate Relations. “Screening tests are used to check people without any symptoms in order to find changes that may develop into cancer, and can catch some cancers early when they may be easier to treat. Thanks to funding from corporations like eHealth Technologies in support of our Crucial Catch initiative, we are able to reach a wider audience concerning importance of routine cancer screenings.”

eHealth Technologies’ goal was to raise funds for the American Cancer Society and to encourage its workforce to get screened. Their campaign centered around highlighting 10 “ambassador” employees who took part in a variety of internal promotional events –– they shared photos, talked about cancer, the importance of early detection, and why it’s an important cause for them. The company raised $3,400 in one week and also generated countless conversations surrounding cancer awareness.

Michelle Donowsky, Executive Director of Clinical Optimization, has been hit hard by cancer. Early detection saved her mother’s life, who has been cancer free for 11 years. Tragically though, two uncles succumbed to colon cancer that could have been treated if found earlier. “It’s simple, screening saves lives,” she says. “The choice is yours.” Read more stories and learn about eHealth’s initiative at

About eHealth Technologies™

eHealth Technologies is the leading provider of medical record retrieval and organization services and image-enabled Health Information Exchanges (HIEs). With customers across the country, eHealth Technologies works with prominent HIEs and top-ranked hospitals, including 17of the 20 U.S. News & World Report Honor Roll Hospitals for 2020-2021. The company’s eHealth Connect® solutions enhance patient and physician satisfaction by streamlining care transitions and assuring physicians have the right information to care for their patients. eHealth Connect® Image Exchange enables HIE subscribers access to full diagnostic quality medical records in the context of the patient record. Visit


Media Contact:  Kathleen Dutton-Fanning, media@ehealthtechnologies.comcreate new email, 585-242-1000 (ext. 565)

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